Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media advert spend will double to $109.40 billion.
“Elevated spending in retail media linked TV and different off-site codecs has pushed our forecast up a number of proportion factors, as famous in our Retail Media Forecast H2 2023 report,” acknowledged Insider Intelligence/eMarketer.
US retail media advert expenditures are predicted to extend by greater than 20% yearly by means of the top of 2027.
“Our projection elevated on account of good showings from Amazon Advertisements and Walmart Join, the nation’s two largest retail media networks,” the report famous.
Their forecast reveals retail media will account for over one-quarter of US digital advert spend by 2027.