Asda’s ‘Winter Hotter’ £1 Meal For Over 60’s


Isobel Lawrance

seventeenth Nov 2023

Studying Time: 2 minutes

Asda introduced that  it’s  bringing again it’s widespread cafe ‘winter hotter’ £1 meal deal to help the over 60’s this winter, as they proceed to face elevated monetary pressures in the course of the cost-living disaster.

From 1st November till the top of February, Asda are providing individuals aged 60 and over the prospect to get pleasure from soup, a roll and limitless tea and coffees for simply £1 in any of Asda’s 205 cafes. The retailer first launched Winter Heaters in November 2022 for 2 months in a bid to help older prospects who had been disproportionately affected by the spiralling dwelling prices, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable revenue in August 2022. The initiative noticed over 650,000 £1 soup meals served, the retailer has prolonged the deal till February 28th in 2024.

The provide is on the market all day, day by day and can run alongside the Children eat for £1’ provide which continues to be massively widespread, with greater than 2.6 million meals served since its launch in June 2022, and over 180,000 within the final 4 weeks alone.

The most recent figures from Asda’s revenue tracker reveal that 40% of the bottom incomes households are nonetheless experiencing damaging disposable revenue in September, that means that their revenue doesn’t cowl what they should spend on payments and different necessities.

Kris Comerford, Asda’s Chief Industrial Officer mentioned: “We all know winter is ready to be extremely arduous for hundreds of pensioners as they proceed to fret about the way to hold themselves heat within the face of rising dwelling prices and on a set revenue.

“Final yr we served over 650,000 meals to the over 60’s in two months, by bringing the initiative again for 2023 and increasing it till February we hope it would show simply as impactful throughout the winter months for individuals who want it most.”

Along with the Winter Heaters, the Children Eat for £1 meal deal continues to be widespread with households, now serving over 2.6 million meals because it’s launch again in June 2022.

Chosen Asda shops additionally run a ‘Group Cuppa’ marketing campaign in our cafes by creating area for neighborhood teams who might in any other case wrestle to satisfy attributable to rental prices or excessive power prices. Areas will probably be accessible on weekdays in November and December from 2pm to 6pm and all neighborhood group members who go to will obtain limitless free tea or espresso.


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