25 On-line Pet Retailer Statistics You Should See (Backed by Information)


These days, it is tremendous simple to hop on the web and discover precisely what you want to your pet.

From toys to meals to cute little outfits – you title it, it is obtainable on-line.

Plus, many pet lovers assume shopping for goodies for his or her pets is as enjoyable as looking for themselves.

However what does that every one imply?

You guessed it; the pet area of interest is a well-liked selection for folks seeking to begin an internet retailer.

On this article, we have got some cool (and authentic) insights for you about on-line pet shops.

To search out these statistics, we crawled 80k+ on-line pet shops on October 26, 2023 – and analyzed the information on their put in apps, nation, web site rankings, and far more!

With out additional ado, let’s get began!

6 Key On-line Pet Retailer Statistics in 2023 (Editor’s Picks)

Listed below are the six most vital and thrilling on-line pet retailer statistics!

Disclaimer: As a result of minor imperfections of the crawling system, please know that we will not assure 100% accuracy of the information and, thus, the statistics we discovered. However, we’re assured that these statistics carefully characterize actuality as a result of great amount of knowledge captured.

1. 1.2% of all on-line shops function within the pet area of interest

Let’s begin by wanting on the larger image.

The ecommerce business consists of thousands and thousands of on-line shops promoting all the things you possibly can think about.

And amongst these, 1.2% are devoted to the pet area of interest.

Whereas 1.2% may look like a small slice of the pie, it truly interprets to (a whole bunch of) hundreds of shops worldwide!

And earlier than you assume, ‘Woah, that appears like a variety of competitors,’ bear in mind this:

The ‘pet area of interest’ remains to be a really broad time period that comes with many sub-niches.

After all, you might have your normal pet meals and toy shops, however what do you consider shops promoting handmade pet clothes or eco-friendly pet merchandise?

Chilly Dog Sweaters homepage

There are even on-line pet boutiques providing luxurious gadgets like designer pet beds, gourmand pet treats, and even pet jewellery!

Poltrona Frau dog bed

Likewise, you might have shops that concentrate on particular pets, like these devoted to reptiles, birds, and even hedgehogs.

2. Round 1% of on-line pet Shopify shops have upgraded to Shopify Plus

In terms of beginning an internet retailer, Shopify is likely one of the go-to platforms.

It is user-friendly, and it could deal with the wants of assorted enterprise sizes, from small startups to massive enterprises.

The normal Shopify pricing plans provide greater than sufficient for 99% of on-line shops.

Nevertheless, if you find yourself able to deliver your on-line pet retailer to the following degree, there’s Shopify Plus.

Shopify Plus homepage

Shopify Plus is just like the VIP model of Shopify, providing extra options, higher assist, and higher customization to assist companies scale and develop.

Given its advantages, it’s fascinating to notice that round 1% of on-line pet shops on Shopify have upgraded to Shopify Plus.

Why is that this a major statistic?

Nicely, upgrading to Shopify Plus is a giant step that exhibits a retailer’s success!

Based on Shopify, manufacturers sometimes improve to Shopify Plus when their on-line gross sales attain about $80,000 monthly.

This 1% represents round 800 on-line pet shops. And it is protected to say that almost all of them are above this month-to-month income!

All in all, it exhibits that there are profitable pet companies on the market which can be investing of their progress and in delivering the absolute best services to pet homeowners!

Tip: Have you ever already created your Shopify account? If not, enroll by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!

Get your free Shopify trial

3. Round 21.5% of on-line pet shops are dropshipping

Should you’re unfamiliar with the time period, dropshipping is when your retailer sells merchandise however does not hold them in inventory.

As an alternative, when somebody buys from you, you buy the product from a third-party provider, they usually ship it on to the shopper.

How does dropshipping work - Infographic

Fairly cool, proper?

And out of all on-line pet shops, round 21.5% use the dropshipping mannequin.

That is a fairly vital quantity!

So, for those who’re working a pet retailer on-line or pondering of beginning one, that is good to know.

Listed below are some extra advantages of utilizing dropshipping to your on-line pet retailer:

  • Numerous selections. You’ll be able to provide tons of pet merchandise with out worrying about the place to place all of them. That is nice for pet homeowners (a.okay.a. your prospects), because it means they’ll doubtlessly discover all the things they want (and extra) in a single place.
  • Straightforward to vary merchandise. If folks all of the sudden love a brand new pet toy, you can begin promoting it tremendous quick. And if that toy turns into outdated, you possibly can simply cease promoting it with out being left with unsold stock.
  • Much less threat. You are not shopping for a bunch of merchandise after which hoping they promote. You solely purchase what your prospects have already purchased from you.
  • Extra time. Since you are not coping with storing merchandise or sending them out, you might have extra time to make your retailer superior in different methods!

Whereas dropshipping has just a few drawbacks, it can be seen as a win-win scenario. Your prospects get entry to an intensive vary of merchandise, and your on-line retailer can function extra effectively and cost-effectively.

Be taught extra: 10 Pet Area of interest Dropshipping Retailer & Product Examples in 2023!

4. Probably the most ceaselessly put in apps on high on-line pet shops are Klaviyo (25.3%), Recharge Subscriptions (10.9%), and Yotpo Loyalty & Rewards (7.1%)

Okay, let’s speak about a number of the instruments that may actually give your on-line pet retailer a lift.

Once we take a look at the highest 1,000 on-line pet shops, these are the highest 5 most ceaselessly put in apps: Klaviyo (25.3%), Recharge Subscriptions (10.9%), Yotpo Loyalty & Rewards (7.1%), Geolocation (7.0%), and Instafeed (6.7%):

5 Most installed apps on top 1,000 online pet stores

You’ll be able to see that Klaviyo: Electronic mail Advertising and marketing & SMS actually stands out right here. About 25.3% of the highest 1,000 on-line pet shops use it!

Klaviyo dashboard example

Right here is an outline of those apps and what they will help with:

  • Klaviyo: Electronic mail Advertising and marketing & SMS. This app is all about making your advertising and marketing good and focused. It allows you to ship emails and messages which can be primarily based on what your prospects like and the way they behave.
  • Recharge Subscriptions. This app is ideal for those who promote merchandise that pet homeowners want to purchase repeatedly, like meals or treats. It lets your prospects subscribe, in order that they get the product despatched to them robotically. It is tremendous handy for them, and it means you might have a gentle stream of gross sales. Win-win!
  • Yotpo Loyalty & Rewards. This app helps you retain your prospects returning by rewarding them for issues like making purchases, referring buddies, and writing opinions. It is a good way to say ‘thanks’ to your prospects and make them really feel valued.
  • Geolocation. It is a easy app developed by Shopify that permits you to advocate the perfect nation and language to your guests primarily based on their browser preferences and placement.
  • Instafeed. Instafeed allows you to show shoppable Instagram Feeds in your retailer. Exhibiting your social exercise in your on-line retailer can have a number of advantages, like constructing social proof, changing guests into prospects, and perhaps even turning them into new Instagram followers.

So, for those who’re in search of methods to scale your retailer, these 5 apps are undoubtedly value testing.

They largely enable you to to attach together with your prospects and hold them coming again!

Discover extra: The 16 Greatest Shopify Apps for Profitable Dropshipping Shops

5. An internet pet retailer spends round $49 monthly on apps (on common)

Operating an internet pet retailer is like taking good care of a pet; you want the appropriate instruments to maintain it wholesome and glad.

And identical to pet care merchandise, apps can add up in prices.

Here’s a graph displaying the distribution of month-to-month app spend on on-line pet shops:

Distribution of monthly app spend on online pet stores

On common, an internet pet retailer spends about $49 monthly on apps.

This may look like a bit of change, however do not forget that for those who select the right apps, they’re important for preserving your retailer working easily and preserving your prospects glad.

Sure, it is all about selecting the right apps.

With so many obtainable choices, it is simple to get carried away and begin racking up the payments.

So, take the time to essentially take into consideration what your retailer wants.

Do you want a flowery e-mail advertising and marketing app, or will a primary one do the trick?

Is a loyalty program important, or can it wait till you might have extra prospects?

Take a detailed take a look at your retailer and choose the apps that will provide you with the perfect bang to your buck. Your pockets will thanks!

6. On common, high on-line pet shops have probably the most followers on TikTok, with a mean of roughly 36,194 followers

Should you’re not on TikTok but, you may need to contemplate it.

On common, the highest 1,000 on-line pet shops are completely killing it on TikTok, with round 36,194 followers.

That’s an entire lot of pet lovers!

Average followers on social platforms for online pet stores

However why TikTok?

Nicely, it seems that pet content material is tremendous widespread on the platform.

Individuals simply can’t get sufficient of cute and humorous pet movies.

And, as a result of TikTok is all about brief, participating content material, it’s a good way to point out off your merchandise in a enjoyable and artistic manner. Plus, with its huge person base, it is a implausible alternative to achieve an enormous viewers of potential prospects.

After all, TikTok isn’t the one social channel.

YouTube, Fb, and Instagram are additionally widespread platforms, whereas Twitter and Pinterest do not carry out so nicely for the pet area of interest.

19 extra on-line pet retailer statistics

Do you know that it takes an internet pet retailer a mean of 5.5 years to get into the highest 1,000 on-line pet shops?

Or that DSers is the preferred dropshipping app for the pet area of interest?

If not, learn on for 19 extra fascinating statistics!


Listed below are all of the statistics available on the market of on-line pet shops!

Tip: Should you’re extra taken with statistics about Apps & Themes, you will discover them right here. Equally, click on right here to search out advertising and marketing statistics.

7. The pet area of interest market dimension in 2022 was $235 billion and is anticipated to develop at a CAGR of 5.92% from 2023 to 2030

Let’s take a step again once more and take a look at the massive image of the pet business.

Based on Fortune Enterprise Insights, the worldwide pet area of interest market was valued at $235 billion in 2022.

This simply goes to point out how a lot folks love their furry buddies and are keen to spend on them.

However there’s extra excellent news.

The pet business isn’t just massive; it is also rising quick.

From 2023 to 2030, the market is anticipated to develop at a compound annual progress fee (CAGR) of 5.92%.

An fascinating bonus notice is the brand new development within the pet care market:

Nort America Pet care market size, 2019-2030

Based on the Affiliation for Pet Weight problems Prevention (APOP), an astounding 59% of canines and 61% of cats are categorised as obese or overweight in 2022.

And that quantity is rising yearly!

Due to this, an growing variety of pet homeowners choose dietary meals gadgets for his or her pets. This is the reason the pet care market is likely one of the newest developments in North America!

All of this mainly implies that the pet business is a implausible place to be as an aspiring on-line pet retailer proprietor.

With a rising market, there are many alternatives so that you can discover your distinctive angle and take a bit of the pie.

8. The common age of a high 1,000 on-line pet retailer is 5.5 years

Here is an fascinating reality for you: the common age of the highest 1,000 on-line pet shops is 5.5 years.

In different phrases, on the time of crawling our knowledge, the common created date among the many high 1,000 on-line pet shops was March 2018.

Which means most profitable on-line pet shops have existed for some time. They’ve had time to make errors and be taught from them, construct a buyer base, and actually set up themselves available in the market.

So, what does this imply for you, particularly for those who’re simply beginning out?

To start with, don’t be discouraged if issues don’t take off instantly.

Constructing a profitable on-line pet retailer takes time, identical to it did for these high shops.

It is vital to be affected person and hold working laborious to offer the perfect merchandise and customer support.

Secondly, it means that there is a lot you possibly can be taught from the top-performing shops.

Example of a top-performing online pet store: The Honest Kitchen
Instance of a top-performing on-line pet retailer: The Trustworthy Kitchen

Check out what they’re doing proper. How do they market themselves? What sorts of merchandise do they provide? How do they interact with their prospects?

And lastly, do not forget that each retailer was as soon as a brand new retailer.

These high 1,000 on-line pet shops began out identical to you, and look the place they’re now!

So, hold pushing ahead, and who is aware of, perhaps your retailer can be on that record sooner or later!

9. Out of all Shopify and WooCommerce pet shops, 54.4% use Shopify, whereas 45.6% use WooCommerce

Should you’re working an internet pet retailer, likelihood is you are utilizing both Shopify or WooCommerce.

These are two of the preferred ecommerce platforms for on-line pet shops, they usually every have their very own strengths.

Shopify appears to have a slight edge, with 54.4% of shops choosing this platform.


Nicely, Shopify is understood for being simple to arrange, simple to handle, and comes with a bunch of nice options that make working an internet retailer simpler.

Homepage of Shopify

Alternatively, WooCommerce can be a well-liked selection, with 45.6% of pet shops utilizing this platform.

WooCommerce is definitely a plugin for WordPress, so it is an important choice for those who’re already utilizing WordPress to your web site.

It is also extremely customizable, so you possibly can actually make your retailer feel and appear precisely the way in which you need. Plus, WooCommerce is open-source, which suggests it is free to make use of!

In the end, each are nice platforms that can assist you create a profitable on-line pet retailer.

Be taught extra: Shopify vs. WooCommerce: Which One for Dropshipping in 2023?

10. The most well-liked sub-niche amongst on-line pet shops is Meals & Provides (54.0%), adopted by Canine (33.4%) and Cats (7.1%)

We have stated it earlier than, and we’ll say it once more: the pet area of interest is broad.

Inside the pet area of interest, you might have many sub-niches.

Some are extra widespread and, due to this fact, extra aggressive than others.

The most well-liked sub-niche is meals & provides, with 54.0% of shops specializing in this space. This is sensible, as all pet homeowners must feed their furry (or scaly) buddies.

However that is to not say that there aren’t different widespread niches as nicely.

Canine are a detailed second, with 33.4% of on-line pet shops. Cats are available third, with 7.1% of shops specializing in this area of interest.

And let’s not neglect concerning the subsequent two sub-niches, that are horses (4.5%) and fish & aquaria (3.7%).

So, what does this imply for you?

Nicely, for those who’re simply beginning out, it is really helpful to concentrate on a selected area of interest. This will help you stand out from the competitors.

Someone searching for a niche for their business

And do not be afraid to assume exterior the field.

Whereas canines and cats are widespread, there are additionally loads of different pets on the market that want love and care.

So, getting into a extra area of interest market like reptiles, birds, and even unique pets can be a wise transfer!

11. The common product value of high on-line pet shops is round $128

Should you’re questioning how a lot to cost to your merchandise, you may be to know that the common product value of high on-line pet shops is round $128.

This determine might sound a bit excessive at first, however bear in mind, that is a mean, and it contains something from extra reasonably priced toys to high-end pet furnishings.

The bottom line is to search out the appropriate steadiness.

You need to provide merchandise which can be priced competitively, however you additionally must be sure you’re making a revenue.

Pricing is a crucial a part of your general model picture, so be certain it aligns with the message you need to ship to your prospects.

Someone trying to figure out what a good profit margin is

12. 39.8% of on-line pet shops are primarily based within the US, adopted by the UK (11.1%) and Australia (7.0%)

Subsequent, let’s see the place on-line pet shops are attempting to promote their merchandise.

It seems that the US is the prime location, with 39.8% of on-line pet shops primarily based there. The UK follows with 11.1%, and Australia is available in third at 7.0%.

This focus of pet shops within the US is probably going as a result of sheer dimension of the pet business within the nation, with Individuals spending $136.8 billion on their pets in 2022, in line with APPA.

Packages falling on the US

The UK and Australia even have robust pet cultures, with excessive pet possession charges and a willingness to spend.

Should you’re primarily based in certainly one of these nations, know that you just’re in good firm, but additionally that you just’ll want to search out methods to face out in a crowded market.

Be taught extra: How you can Begin a Dropshipping Enterprise within the US (2023 Information)

13. 94.5% of on-line pet shops are English

It might not come as a shock that English is the dominant language for on-line pet shops, with 94.5% of shops utilizing it as their major language.

It displays the numerous variety of shops primarily based in English-speaking nations just like the US and the UK, as talked about earlier.

14. Round 6.5% of on-line pet shops use print on demand

Print on demand (POD) is a success technique the place gadgets are printed and shipped solely after an order is made.

print on demand business model

Roughly 6.5% of on-line pet shops make the most of print on demand.

It is particularly widespread for gadgets like customized pet attire and personalised equipment.

Simply take into account that the success of a POD mannequin largely is determined by the standard of the designs, merchandise, and the effectivity of the printing and delivery course of.

So, take the time to analysis and select a dependable POD provider!

15. 46% of on-line pet shops promote between 0 and 10 merchandise

Here is a captivating snapshot of the product vary in on-line pet shops: 46% of them provide between 0 and 10 merchandise.

Distribution of the number of products sold on online pet stores

Should you’re working a smaller pet retailer, this could come as encouraging information.

It exhibits {that a} substantial portion of on-line pet shops are specializing in a small vary of merchandise, which may replicate a distinct segment technique or a dedication to high quality over amount.

Apps and themes

Let’s proceed with some enjoyable statistics about apps and themes!

16. The highest 5 apps throughout all on-line pet shops are Geolocation (14.1%), Shopify Inbox (9.9%), DSers (8.4%), Decide.me (8.3%), and Klaviyo (8.1%)

Once we check out the highest 5 apps throughout all on-line pet shops (not simply the highest 1,000, like earlier within the article), we see a very totally different distribution.

This once more exhibits the significance of selecting apps that you just want on the present stage of your online business.

For instance, many on-line pet shops might begin out with dropshipping, so DSers is a frequently-installed app:

DSers Shopify app

Right here is an outline of those high apps:

  • Geolocation (14.1%). This app adjusts foreign money and language settings primarily based on the shopper’s location.
  • Shopify Inbox (9.9%). Shopify Inbox makes it simple to talk together with your prospects in real-time.
  • DSers (8.4%). DSers is likely one of the hottest dropshipping apps.
  • Decide.me (8.3%). Decide.me helps you acquire and show buyer opinions in your web site.
  • Klaviyo (8.1%). Klaviyo is the go-to e-mail advertising and marketing app for a lot of on-line pet shops.

17. DSers is the preferred dropshipping app for the pet area of interest, utilized by 39.1% of pet dropshipping shops

Operating a dropshipping pet retailer?

Then there is a vital probability that you just’re utilizing DSers.

It is the dropshipping app utilized by 39.1% of pet dropshipping shops!

DSers homepage

DSers makes importing merchandise from AliExpress tremendous simple. But it surely additionally connects you with suppliers, tracks your orders, and retains an eye fixed in your provider’s stock.

Be taught extra: DSers Assessment: Is It the Greatest App for AliExpress? (2023)

18. On common, on-line pet shops have round 2 to three put in apps.

Do not forget that we talked concerning the significance of balancing the variety of apps in your retailer?

You truly do not want a ton of them, and that is proven by this statistic.

On common, pet retailer homeowners set up 2 to three apps:

Distribution of the number of installed apps on online pet stores

19. The most well-liked themes for on-line pet shops are Daybreak (11.6%), Astra (4.9%), and Flatsome (3.6%)

In terms of creating the proper on-line pet retailer, the theme you select is a crucial step.

Having analyzed the theme selections of on-line pet shops, we discovered that almost all shops use Daybreak, Astra, Flatsome, Refresh, or Divi.

Right here is the precise distribution of probably the most put in themes on on-line pet shops:

Most installed themes on online pet stores

Be taught extra: 10 Greatest Free Shopify Themes for Your On-line Retailer in 2023

20. The most typical premium themes for on-line pet shops are Divi (3.4%), Impulse (1.7%), and WoodMart (1.2%)

Whenever you’re able to make your on-line pet retailer look much more implausible, selecting a premium theme is the way in which to go.

Divi is hottest for WooCommerce and is utilized by 3.4% of on-line pet shops:

Divi theme homepage

Should you’re utilizing Shopify, a well-liked selection is Impulse, because it’s utilized by 1.7% of all on-line pet shops:

Shopify Impulse theme

Be taught extra: 10 Greatest Shopify Dropshipping Themes in 2023 | Increase Gross sales!

21. PageFly is the preferred web page builder, utilized by 2.1% of on-line pet shops

A substitute for utilizing a premium theme is utilizing a web page builder, and the preferred one amongst pet shops is PageFly, utilized by 2.1% of them.

Consider PageFly as an app that makes it tremendous simple to create superior pages.

It is easy since you need not know any difficult coding or technical stuff!

With PageFly, you possibly can drag and drop totally different components to design pages that suit your retailer’s type:

Homepage of Pagefly

Need a massive, daring header to point out off a sale on canine toys? You bought it!

Or perhaps a neat picture gallery to show your cute cat collars? No drawback!

PageFly allows you to do all that and extra.

Advertising and marketing

Lastly, we’ve got three extra statistics concerning the advertising and marketing technique of those shops!

22. On common, the highest 1,000 on-line pet shops add 2 new merchandise each month

Preserving your on-line pet retailer recent is essential to preserving your prospects coming again.

A technique the highest pet shops do that is by including new merchandise repeatedly.

On common, the highest 1,000 on-line pet shops add two new merchandise each month.

Average number of products created in the last 30, 90, and 365 days by online pet stores

It might be a brand new kind of meals for pets with allergic reactions, a brand new type of collar that’s comfy and trendy, or a brand new toy!

23. 24.5% of lively on-line pet shops have a weblog

Have you ever ever thought of beginning a weblog to your on-line pet retailer?

Nicely, you are not alone!

In reality, 24.5% of lively on-line pet shops have already began running a blog:

Top features of online pet stores

A weblog is a spot the place you possibly can share useful suggestions, enjoyable tales, and all the newest pet information.

For instance, you would write a put up concerning the high 10 toys for energetic canines or share a recipe for selfmade cat treats.

It is a good way to attach together with your prospects and present them that you just’re not only a retailer but additionally a neighborhood of pet lovers.

24. Only one.5% of on-line pet shops additionally promote on Etsy, Truthful, or Amazon

Do you know that only one.5% of on-line pet shops promote on platforms like Etsy, Truthful, or Amazon?

It appears fairly low, particularly since these platforms might be a good way to achieve new prospects and improve your gross sales.

For instance, Etsy is a superb place to promote personalised pet gadgets like customized collars or handmade toys:

Etsy results for custom dog collar

And, after all, Amazon is likely one of the largest on-line marketplaces on the earth.

25. ‘Pet,’ ‘canine,’ and ‘cat’ are the most typical key phrases within the meta description tags of high on-line pet shops

When optimizing your on-line pet retailer for engines like google, the phrases you select to your meta description are a notable step.

When analyzing the meta descriptions of the highest 1,000 on-line pet shops, it is fascinating to substantiate that ‘Pet,’ ‘canine,’ and ‘cat’ are certainly probably the most ceaselessly occurring phrases:

  1. ‘pet’: 519 occurrences
  2. ‘canine’: 506 occurrences
  3. ‘cat’: 213 occurrences
  4. ‘meals’: 194 occurrences
  5. ‘merchandise’: 193 occurrences
  6. ‘store’: 169 occurrences
  7. ‘canines’: 168 occurrences
  8. ‘provides’: 163 occurrences
  9. ‘on-line’: 155 occurrences
  10. ‘pets’: 140 occurrences

Together with these key phrases in your meta description tag will help your retailer pop up on Google.

Chewy meta description tag

Consider it as your retailer’s elevator pitch!


Earlier than we go to the conclusion, we have created a fast abstract of this text for you so you possibly can simply bear in mind it:

  • Roughly 1.2% of all on-line shops function within the pet area of interest.
  • Shopify is the popular ecommerce platform for a lot of on-line pet shops.
  • Dropshipping is a standard enterprise mannequin for on-line pet shops, with 21.5% of shops selecting this method.
  • Klaviyo: Electronic mail Advertising and marketing & SMS, Recharge Subscriptions, and Yotpo Loyalty & Rewards are notably widespread apps amongst high on-line pet shops.
  • Social media, and TikTok specifically, could be a beneficial instrument for on-line pet shops to achieve a bigger viewers.
  • The pet meals and provides sub-niche is the preferred amongst on-line pet shops.
  • Print on demand is a comparatively unusual enterprise mannequin for on-line pet shops, however it’s utilized by some.
  • The US, the UK, and Australia are house to nearly all of on-line pet shops.


We have coated all the things from understanding that it takes time to create a high on-line retailer to figuring out which apps can actually give your retailer some superior extra options.

On the finish of the day, what issues most is the love and care you set into your retailer.

It is about making pet homeowners really feel at house, providing them high quality merchandise, and offering top-notch customer support.

So, take these stats and use them to your benefit, however all the time bear in mind so as to add your private contact.

Better of luck together with your on-line pet retailer!

Need to be taught extra about ecommerce?

Prepared to maneuver your on-line retailer to the following degree? Try the articles beneath:


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